Highland Weddings | Social Media Management & Meta Ads

Highland Weddings is a Scotland-based wedding planning agency known for creating elegant and memorable celebrations. The goal of this project was to strengthen the brand’s online presence through consistent social media management while also generating quality inquiries using targeted Meta ad campaigns.

Branding & Social Media Management

The project began with a detailed review of the brand’s visual identity, target audience, and local wedding market. Based on this analysis, I created a refined and cohesive branding approach that reflected the elegance and premium nature of wedding events. Consistent color schemes, clean layouts, and professional design elements were applied across all social media content to maintain a strong and recognizable brand image.

I managed the agency’s social media pages by creating visually appealing posts that showcased real weddings, venue setups, décor details, and behind-the-scenes moments. The content was designed to tell a story, allowing potential clients to connect emotionally with the brand and envision their own wedding experience.

Targeted Meta Ads & Lead Generation

Alongside organic content, I planned and executed targeted Meta ad campaigns focused on reaching couples actively searching for wedding planning services. The ads were structured with precise audience targeting, compelling visuals, and clear messaging to attract high-quality leads.

By continuously monitoring performance and optimizing campaigns, the ads generated consistent inquiries while maintaining efficient ad spend. This combination of strategic content and paid advertising helped increase visibility, engagement, and lead generation for the brand.

Through integrated social media management and targeted Meta ads, Highland Weddings achieved a stronger digital presence and a steady flow of relevant inquiries. This project highlights my ability to combine creative content with performance-driven advertising to support growth for wedding planning businesses in competitive markets.