Cakes & Bakes – Social Media Management & Branding
F or this project, I provided complete social media management and branding services to Cakes & Bakes, one of Pakistan’s most recognized and trusted bakery brands. The primary objective was to strengthen the brand’s digital presence, create a consistent visual identity, and significantly improve audience engagement across social media platforms.
I developed a clear and cohesive branding strategy that aligned with the brand’s identity, values, and target audience. This included designing visually appealing and brand-consistent social media posts, creating engaging reels, and maintaining a uniform color palette, typography, and content style. Each piece of content was carefully crafted to reflect the premium quality and freshness associated with Cakes & Bakes.
In addition to design, I focused on content planning and execution, ensuring that posts were informative, attractive, and optimized for engagement. The combination of creative visuals, compelling captions, and trend-based reel content helped capture audience attention and encouraged interaction. As a result, the brand experienced a noticeable increase in likes, comments, shares, and overall engagement, strengthening its connection with existing customers while attracting new followers.
- Branding & Design
- Content Creation
- Brand Awareness
- Graphics Design
Category
Social Media Management
Clients
Cakes & Bakes
Location
Lahore, Pakistan
Published
September 25, 2023
Project Summary
This project successfully enhanced Cakes & Bakes’ online presence by transforming their social media into a visually strong and engaging platform. Through effective branding and creative content strategies, the project contributed to a significant boost in audience engagement and overall brand visibility on social media.
- Professionally branded social media posts
- High-engagement reels and visual content
- Consistent brand identity across platforms
- Strategic content planning and execution
