Riga Floor Coverings – Social Media & Google Ads Management
F or this project, I managed the social media presence and paid advertising campaigns for Riga Floor Coverings, an Australian company specializing in floor supply and installation, sanding & polishing, sports, dance & gym flooring, repairs & insurance work, as well as the sale of floor maintenance products. The primary objective was to increase brand awareness, generate quality leads, and drive conversions through both organic and paid digital marketing strategies.
I handled complete social media management and branding, creating professional and visually consistent content that highlighted the company’s wide range of services and expertise. This included designing attractive social media posts and reels focused on completed projects, before-and-after transformations, service highlights, and educational content related to floor care and maintenance. All content was aligned with the brand identity to build trust and credibility among the target audience.
In addition to organic growth, I planned and executed targeted Google Ads campaigns to reach potential customers actively searching for flooring services. The campaigns were strategically structured with the right keywords, ad copies, and conversion-focused landing objectives. As a result, the business experienced increased visibility, higher-quality traffic, and a noticeable improvement in conversions, helping Riga Floor Coverings strengthen its digital presence and generate consistent inquiries.
- Branding & Design
- Content Creation
- Brand Awareness
- Google Search Campaigns
- Google Display Campaigns
- Graphics Design
Category
Social Media Management & Google Ads
Clients
Riga Floor Coverings
Location
Kensington Park, Australia
Published
2023
Project Summary
This project successfully combined organic social media growth with performance-driven Google Ads, resulting in improved reach, higher engagement, and increased customer inquiries. Through a strategic digital marketing approach, Riga Floor Coverings achieved stronger brand visibility and measurable business growth in a competitive Australian market.
- Professionally branded social media posts
- Content focused on services, projects, and maintenance products
- Targeted Google Ads campaigns for lead generation
- Increased brand awareness and conversions
