Italian Touch Events – Google Ads Management
F or this project, I managed Google Ads campaigns for Italian Touch Events, a professional Italian wedding planner specializing in destination weddings and event venues in Italy. The company primarily targets clients from European countries who wish to plan and celebrate their weddings in Italy. The main objective of this campaign was to increase brand awareness, generate high-quality leads, and drive conversions from an international audience.
I planned and executed targeted Search and Display campaigns tailored to destination wedding keywords and high-intent search queries. The campaigns were strategically structured to target users actively searching for wedding planning services in Italy, as well as those exploring destination wedding ideas across Europe. Careful keyword research, compelling ad copy, and audience targeting were used to attract the right prospects at the right stage of their decision-making journey.
In addition to lead generation, I focused on brand visibility and remarketing through Display campaigns, ensuring repeated exposure to potential clients. Conversion tracking and continuous optimization helped improve campaign performance over time. As a result, Italian Touch Events experienced a significant increase in awareness, higher-quality leads, and improved conversions, strengthening their position as a trusted destination wedding planner in Italy.
- Google Search Campaign
- Google Display Campaigns
- Tracking Setup
- Brand Awareness
Category
Google Ads Management
Clients
Italian Touch Events
Location
Italy
Published
2025
Project Summary
This project successfully leveraged Google Ads as a performance-driven marketing channel, resulting in increased international visibility and consistent lead generation. Through strategic targeting and continuous optimization, Italian Touch Events achieved measurable growth in both awareness and conversions within a highly competitive destination wedding market.
- High-intent Search campaigns for lead generation
- Display campaigns for brand awareness and remarketing
- Keyword research and conversion-focused ad copy
- Ongoing optimization to improve leads and conversions
