Beauty Junkie

Beauty Junkie | Social Media Branding & Management

Beauty Junkie is a US-based hair salon that wanted to strengthen its digital presence and create a professional image on social media. The goal of this project was to build a visually consistent brand identity and develop engaging content that attracts local clients and builds trust online.

Branding & Visual Identity

The first phase of the project focused on branding. I analyzed the salon’s target audience, competitors, and overall market to understand what style and messaging would resonate best. Based on this research, I created a clean and modern visual identity using consistent color schemes, layouts, and design elements. This helped the brand look polished and recognizable across all social media posts.

I also optimized the salon’s social media profiles to ensure the branding was clear and professional. Profile visuals, highlights, and overall presentation were aligned to reflect the quality of the salon’s services and make a strong first impression for new visitors.

Content Creation & Engagement

Once the branding foundation was set, I focused on creating attractive and engaging social media content. The posts were designed to highlight the salon’s services, client results, and brand personality. Each post balanced visual appeal with clear messaging to keep the audience interested and encourage interaction.

The content strategy was planned to maintain consistency while keeping the feed fresh and engaging. This approach helped improve audience engagement and made the page more appealing to potential clients exploring the salon online.

Through strategic branding, professional design, and engaging content creation, Beauty Junkie’s social media presence was transformed into a strong digital identity. This project showcases my ability to manage and grow social media pages by combining creative design with a clear branding strategy that supports long-term business growth.