The Fix Hair Studio

The Fix Hair Studio | Social Media Management & Branding

The Fix Hair Studio is a US-based hair salon focused on delivering modern styling services with a strong emphasis on quality and client experience. The objective of this project was to enhance the salon’s social media presence by building a clean, stylish, and engaging digital identity that attracts local clients and strengthens brand recognition.

Branding & Page Optimization

The project started with a detailed analysis of the salon’s brand style, target audience, and local competitors. Based on this research, I developed a visual branding approach that matched the salon’s modern and professional image. Consistent color schemes, clean layouts, and refined design elements were applied across all social media content to create a cohesive and polished feed.

I also optimized the salon’s social media pages by refining profile visuals and improving overall presentation. This helped ensure that visitors could quickly understand the salon’s services and feel confident in the brand’s professionalism.

Creative Content & Reels

Once the branding foundation was set, I focused on creating attractive posts and engaging reels that showcased hair transformations, styling techniques, and behind-the-scenes moments. The content was designed to highlight the salon’s expertise while keeping the feed visually appealing and dynamic.

Reels were structured to capture attention quickly and increase reach, while posts maintained consistency and reinforced the salon’s brand identity. This combination helped improve engagement and made the social media pages more appealing to potential clients.

Through strategic branding, creative content, and consistent management, The Fix Hair Studio’s social media presence was transformed into a strong and recognizable digital brand. This project highlights my ability to build visually appealing social media pages and create content that supports long-term growth for service-based businesses.